Formbricks is a German open-source experience-management platform operated by Formbricks GmbH (Kuhnkestr. 6, 24118 Kiel), founded in 2022 by Johannes Dancker and Matti Nannt. It positions itself as the open-source Qualtrics alternative and covers link surveys, website and in-product (in-app) surveys, and email-embedded feedback forms, with event-triggered targeting, user segmentation, conditional logic, multi-language surveys, file uploads, webhooks, and SDKs. The full core application is licensed under AGPLv3 on GitHub and is fully self-hostable.
For an EU-sovereignty audit the ownership tier is eu_hq_us_funded: Formbricks is a German GmbH but is backed by OSS Capital (a US open-source-focused VC), Flex Capital, and the GitHub Accelerator, with angels including Tom Preston-Werner (GitHub) and Peer Richelsen (Cal.com). The managed Formbricks Cloud (app.formbricks.com) is hosted in Germany on Amazon Web Services, which handles the database and email at rest. The DPA is publicly downloadable without signup and lists its Annex IV sub-processors: AWS (DE region), PostHog (DE region), Stripe (US), Sentry (DE region), Brevo (FR), Google Cloud (EU), and Chatwoot (US). The company holds SOC 2 Type II and states ISO 27001 is in progress. Per the directory's strict CLOUD Act stance (provider parent jurisdiction matters more than data-centre region), AWS at rest plus the US sub-processors plus US-VC ownership make this material CLOUD Act exposure for the managed cloud. Self-hosting the AGPLv3 build on EU-incorporated infrastructure (Hetzner, OVHcloud, Scaleway) removes the AWS and US sub-processor exposure entirely, making the customer the sole data controller.
Pricing: a free Hobby tier (250 responses/month, 1 workspace); Pro at US$89/month (~€82); Scale at US$390/month. Note "USA hosting" is an opt-in add-on, so the default cloud is Germany. Self-hosting is free under AGPLv3. Best fit: privacy-conscious product teams and EU developers replacing Qualtrics or Qualaroo for in-product surveys, or wanting a GDPR-compliant, self-hostable feedback layer. The self-host path is the procurement-grade option.