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Plausible Analytics

Analyse web · Estonie
Fondé en 2018 · plausible.io

Estonian-incorporated privacy-first Google Analytics alternative, bootstrapped, hosted on Hetzner Falkenstein, open source.

Plausible Analytics est un service sous contrôle européen hébergé en Allemagne, sans exposition identifiée au CLOUD Act. Référencé dans la catégorie Analyse web.

Notes d’évaluation

Estonian OÜ, bootstrapped and self-funded, runs the entire customer analytics stack on EU-incorporated infrastructure (Hetzner Falkenstein DE, Bunny SI, UpCloud FI) with no customer data at rest on a US-owned cloud; the publicly-linked DPA, AGPL open-source codebase, and self-hosting option round out a strong EU-owned, EU-hosted posture with no CLOUD Act exposure on the customer-data path. The only always-on US-owned sub-processor (Postmark for transactional email) is ancillary, transient and SCC-covered and never touches analytics data at rest; the registration captcha moved from hCaptcha (US) to Friendly Captcha (DE) and Algolia is now opt-in on the docs site only, so under a data-at-rest definition CLOUD Act exposure is none.

Constats

CLOUD Act
Actionnariat
Sous-traitants
7 · 2 US

Signaux vérifiés

Juridiction
  • Hébergement UE / adéquation: Oui
  • Opérateur UE / adéquation: Oui
  • Aucune exposition au CLOUD Act: Oui
Transparence
  • DPA public: Oui
  • Sous-traitants divulgués: Oui
  • Clients open source: Oui
  • Certification tierce: Non
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À propos de Plausible Analytics

Plausible Analytics is the textbook procurement-friendly Google Analytics alternative: an Estonian-incorporated, bootstrapped, profitable team-of-ten that runs the entire product on European infrastructure and publishes a clean, public DPA. The legal entity is Plausible Insights OÜ in Tartu, Estonia. Uku Taht launched the project in December 2018 and Marko Saric joined as co-founder in 2020. The company is self-funded, has more than 17,000 paying subscribers, and explicitly rejects outside investment, keeping the cap table firmly EU-owned.

The product is a lightweight, cookieless analytics script (~1 KB, ~54× smaller than GA4) that does not use persistent identifiers; daily salts are rotated and deleted, raw IPs and User-Agents are never stored, and no cookie banner is required for visitor analytics. Customer analytics data is "kept fully secured, encrypted and hosted on 100% renewable-energy-powered servers in Falkenstein, Germany"; Hetzner is the named hosting provider. Other product sub-processors are EU-only as well: Bunny CDN (Slovenia) and UpCloud (Finland). The small set of non-EU sub-processors is scoped to ancillary functions and covered by Standard Contractual Clauses: Paddle for billing (UK) and Postmark for transactional email (US), which is the only always-on US-owned processor in the chain. Algolia for documentation search and Anthropic for support-reply drafting (both US) are opt-in only, the registration and login captcha is Friendly Captcha (Germany), and optional integrations (Google, Help Scout) only engage if a customer turns them on.

Pricing starts at €8/month (billed in USD at $9) for the Starter plan with 10k pageviews and three years of data retention; a 30-day free trial requires no credit card. Plausible is also fully open source (AGPL on GitHub) and self-hostable, making it a credible answer for buyers who want the option to escape SaaS entirely. Best fit: privacy-first websites, EU agencies, regulated SMBs, and open-source-friendly engineering teams replacing GA4, and the strongest baseline reference point on this directory for how a "no CLOUD Act drama" web analytics stack actually looks.

Carte des sous-traitants · 7

Source
  • Algolia, Inc. US
    États-Unis

    Documentation search (ancillary, opt-in since the August 2026 policy: engaged only when the docs search is used, SCC-covered)

  • Postmark (ActiveCampaign, LLC) US
    États-Unis

    Transactional emails and scheduled reports (ancillary, SCC-covered)

  • BunnyWay (Bunny.net) EU
    Slovénie

    Content delivery network (CDN), DNS, DDoS protection

  • Friendly Captcha GmbH EU
    Allemagne

    Spam protection on registration and login (replaced hCaptcha / Intuition Machines, US, in the August 2026 policy)

  • Hetzner Online GmbH EU
    Allemagne

    Server hosting and storage of visitor analytics data (Falkenstein, Germany)

  • Paddle.com Market Ltd non-US
    Royaume-Uni

    Payment processing / merchant of record

  • UpCloud EU
    Finlande

    Database hosting and storage of data exports

Source : liste publiée des sous-traitants de l’éditeur, lue le 26 août 2026.

2 sous-traitants sur 7 sont détenus par des capitaux américains ou établis aux États-Unis. Il s'agit de sous-traitants accessoires qui ne détiennent pas de données client protégées ; ils ne modifient donc pas l'évaluation : l'exposition au CLOUD Act est jugée nulle.

Référentiels & certifications · aucune répertoriée

Nous avons vérifié le site de l'éditeur et les registres des organismes de certification. Aucune certification active trouvée à la date du dernier audit (2026-08-26).

Matrice de fonctionnalités

Tableau 2Fonctionnalités de Plausible Analytics

Sans cookies Oui
Auto-hébergeable Oui
Événements perso. Oui
Tunnels Oui
Session replay Non
Import GA Oui
API statistiques Oui

Intégration & accès

REST API Oui
SSO (SAML / OIDC) Non

Conformité & gouvernance

Audit log Non
Self-host / on-prem option Oui

Tarifs & paliers

à partir de 8 €/mois
Payant
Voir la page tarifs

Documents publics

  • Contrat de sous-traitance (DPA)
    plausible.io/dpa…
    Ouvrir
  • Liste des sous-traitants
    plausible.io/privacy…
    Ouvrir
  • Conditions d'utilisation
    plausible.io/terms…
    Ouvrir

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  • Allemagne · 6 $/mois
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