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Plausible Analytics

Web-Analyse · Estland
Gegründet 2018 · plausible.io

Estonian-incorporated privacy-first Google Analytics alternative, bootstrapped, hosted on Hetzner Falkenstein, open source.

Plausible Analytics ist ein EU-eigener Dienst mit Hosting in Deutschland und ohne erkennbares CLOUD-Act-Risiko. Gelistet unter Web-Analyse.

Bewertungsnotizen

Estonian OÜ, bootstrapped and self-funded, runs the entire customer analytics stack on EU-incorporated infrastructure (Hetzner Falkenstein DE, Bunny SI, UpCloud FI) with no customer data at rest on a US-owned cloud; the publicly-linked DPA, AGPL open-source codebase, and self-hosting option round out a strong EU-owned, EU-hosted posture with no CLOUD Act exposure on the customer-data path. The only always-on US-owned sub-processor (Postmark for transactional email) is ancillary, transient and SCC-covered and never touches analytics data at rest; the registration captcha moved from hCaptcha (US) to Friendly Captcha (DE) and Algolia is now opt-in on the docs site only, so under a data-at-rest definition CLOUD Act exposure is none.

Befund

CLOUD Act
Eigentümer
Unterauftragsverarbeiter
7 · 2 US

Geprüfte Signale

Jurisdiktion
  • EU-/Angemessenheits-Hosting: Ja
  • EU-/Angemessenheits-Betreiber: Ja
  • Keine US-CLOUD-Act-Exposition: Ja
Transparenz
  • Öffentlicher AVV: Ja
  • Unterauftragsverarbeiter offengelegt: Ja
  • Open-Source-Clients: Ja
  • Zertifizierung durch Dritte: Nein
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Über Plausible Analytics

Plausible Analytics is the textbook procurement-friendly Google Analytics alternative: an Estonian-incorporated, bootstrapped, profitable team-of-ten that runs the entire product on European infrastructure and publishes a clean, public DPA. The legal entity is Plausible Insights OÜ in Tartu, Estonia. Uku Taht launched the project in December 2018 and Marko Saric joined as co-founder in 2020. The company is self-funded, has more than 17,000 paying subscribers, and explicitly rejects outside investment, keeping the cap table firmly EU-owned.

The product is a lightweight, cookieless analytics script (~1 KB, ~54× smaller than GA4) that does not use persistent identifiers; daily salts are rotated and deleted, raw IPs and User-Agents are never stored, and no cookie banner is required for visitor analytics. Customer analytics data is "kept fully secured, encrypted and hosted on 100% renewable-energy-powered servers in Falkenstein, Germany"; Hetzner is the named hosting provider. Other product sub-processors are EU-only as well: Bunny CDN (Slovenia) and UpCloud (Finland). The small set of non-EU sub-processors is scoped to ancillary functions and covered by Standard Contractual Clauses: Paddle for billing (UK) and Postmark for transactional email (US), which is the only always-on US-owned processor in the chain. Algolia for documentation search and Anthropic for support-reply drafting (both US) are opt-in only, the registration and login captcha is Friendly Captcha (Germany), and optional integrations (Google, Help Scout) only engage if a customer turns them on.

Pricing starts at €8/month (billed in USD at $9) for the Starter plan with 10k pageviews and three years of data retention; a 30-day free trial requires no credit card. Plausible is also fully open source (AGPL on GitHub) and self-hostable, making it a credible answer for buyers who want the option to escape SaaS entirely. Best fit: privacy-first websites, EU agencies, regulated SMBs, and open-source-friendly engineering teams replacing GA4, and the strongest baseline reference point on this directory for how a "no CLOUD Act drama" web analytics stack actually looks.

Unterauftragsverarbeiter-Karte · 7

Quelle
  • Algolia, Inc. US
    Vereinigte Staaten

    Documentation search (ancillary, opt-in since the August 2026 policy: engaged only when the docs search is used, SCC-covered)

  • Postmark (ActiveCampaign, LLC) US
    Vereinigte Staaten

    Transactional emails and scheduled reports (ancillary, SCC-covered)

  • BunnyWay (Bunny.net) EU
    Slowenien

    Content delivery network (CDN), DNS, DDoS protection

  • Friendly Captcha GmbH EU
    Deutschland

    Spam protection on registration and login (replaced hCaptcha / Intuition Machines, US, in the August 2026 policy)

  • Hetzner Online GmbH EU
    Deutschland

    Server hosting and storage of visitor analytics data (Falkenstein, Germany)

  • Paddle.com Market Ltd non-US
    Vereinigtes Königreich

    Payment processing / merchant of record

  • UpCloud EU
    Finnland

    Database hosting and storage of data exports

Quelle: veröffentlichte Unterauftragsverarbeiter-Liste des Anbieters, gelesen am 26 Aug 2026.

2 von 7 Unterauftragsverarbeitern sind in US-Eigentum oder haben ihren Sitz in den USA. Dies sind ergänzende Verarbeiter, die keine geschützten Kundendaten speichern, und ändern daher die Bewertung nicht. Das CLOUD-Act-Risiko wird mit „keines“ bewertet.

Rahmenwerke & Zertifizierungen · keine gelistet

Wir haben die Website des Anbieters und die Register der Zertifizierungsstellen geprüft. Keine aktiven Zertifizierungen gefunden zum Zeitpunkt der letzten Prüfung (2026-08-26).

Funktionsmatrix

Tabelle 2Funktionen von Plausible Analytics

Cookielos Ja
Self-Hosting Ja
Eigene Events Ja
Funnels Ja
Session-Replay Nein
GA-Import Ja
Statistik-API Ja

Integration & Zugriff

REST API Ja
SSO (SAML / OIDC) Nein

Compliance & Governance

Audit log Nein
Self-host / on-prem option Ja

Preise & Tarife

ab 8 €/Monat
Kostenpflichtig
Preisseite ansehen

Öffentliche Dokumente

  • Auftragsverarbeitungsvertrag (AVV)
    plausible.io/dpa…
    Öffnen
  • Liste der Unterauftragsverarbeiter
    plausible.io/privacy…
    Öffnen
  • Nutzungsbedingungen
    plausible.io/terms…
    Öffnen

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