Pirsch is a Rheda-Wiedenbrück-based privacy-focused web analytics product operated by Emvi Software GmbH (Nickelstraße 1b, 33378 Rheda-Wiedenbrück). The product is built around server-side, cookieless tracking and explicitly markets itself as "Made and hosted with ❤️ in Germany, Europe" with GDPR, CCPA, PECR, and Schrems II compliance positioning, exactly the BSI-friendly profile that procurement-oriented German buyers tend to gravitate to as a Google Analytics alternative.
Customer analytics data sits on a Hetzner Online GmbH cluster in Gunzenhausen, Germany. The privacy policy is unusually transparent for a small vendor: it names every sub-processor with full address, including AWS EMEA SARL (Luxembourg) for transactional email and Google Cloud EMEA Limited (Dublin, Ireland) for workspace/communications, meaning the hosting graph is EU-region but uses US-owned hyperscalers for ancillary services. The remaining sub-processors are Stripe Inc. (San Francisco) for payments, Intuition Machines Inc. (San Francisco) for CAPTCHA verification, and Datev eG (Nuremberg) for tax-document exchange. US transfers are documented under the Standard Contractual Clauses of the European Commission per Art. 46 GDPR. The DPA is publicly available in both English and German via the footer.
Pricing is quoted in USD on the public pricing page: the Standard plan starts at 6 $/month with 50 websites, unlimited members, and unlimited data retention, with Plus above it. EUR is available as a currency choice inside the billing flow; a 30-day free trial requires no credit card and SEPA Direct Debit in EUR is supported. There is no permanent free tier, so pricing_tier is paid. Best fit: German and DACH SMBs, agencies, and developers replacing Google Analytics with a cookie-banner-free Schrems-II-aligned tool, who need a credible "data stays in Germany" answer plus a self-serve DPA. Buyers who require open source or a fully self-hostable option should prefer Plausible; buyers who can accept Cloudflare/CDN exposure but want a richer feature set should benchmark against Matomo Cloud.