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CleverReach

E-Mail-Marketing · Deutschland
Gegründet 2007 · cleverreach.com

German email marketing platform with EU-only customer data storage in Germany and Ireland and a permanently free Lite tier.

CleverReach bietet EU-Hosting in Deutschland, doch ein US-Mutterkonzern oder Unterauftragsverarbeiter hinterlässt ein materielles CLOUD-Act-Risiko. Gelistet unter E-Mail-Marketing.

Bewertungsnotizen

German GmbH & Co. KG with 'Email Marketing Made in Germany' positioning and a CSA Trust Seal, but core recipient/subscriber data is processed and stored on Amazon Web Services (a US-owned hyperscaler) in EU regions (Ireland/Germany). So although the primary server location is German, customer mailing-list data at rest sits with a US-owned provider whose US parent is compellable regardless of EU region, giving material CLOUD Act exposure (SCC + Data Privacy Framework apply to the transfer).

Befund

CLOUD Act
Eigentümer
Unterauftragsverarbeiter
3 · 1 US

Geprüfte Signale

Jurisdiktion
  • EU-/Angemessenheits-Hosting: Ja
  • EU-/Angemessenheits-Betreiber: Ja
  • Keine US-CLOUD-Act-Exposition: Nein
Transparenz
  • Öffentlicher AVV: Ja
  • Unterauftragsverarbeiter offengelegt: Ja
  • Open-Source-Clients: Nein
  • Zertifizierung durch Dritte: Nein
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Über CleverReach

CleverReach is a Rastede-based German email marketing platform operating as CleverReach GmbH & Co. KG, founded in 2007. The company positions itself explicitly as "Email Marketing Made in Germany" and stores all customer subscriber data and email content exclusively on infrastructure within Germany and broader EU jurisdictions. With more than 400,000 customers worldwide, CleverReach is one of the largest German-owned ESPs and a strong DACH-focused alternative to Mailchimp and Constant Contact for buyers who want a German counter-party with no US legal entity in the contracting chain.

The trust posture is solid on paperwork: the DPA is an open PDF with no login, the privacy policy lists the EU-US Data Privacy Framework and Standard Contractual Clauses for any cross-Atlantic transfers, and the company is a member of the Certified Senders Alliance with the CSA Trust Seal. Note that the ISO 27001 and PCI-DSS Level 1 certificates cited on the data-security page belong to CleverReach's data-centre providers rather than to CleverReach itself. The privacy policy also discloses US-owned tools scoped to the marketing site, advertising and support, Google (Analytics/Ads/Meet/YouTube), Meta (Facebook/Instagram), Zendesk, Microsoft Ads, SurveyMonkey, Taboola, Reddit and LogMeIn, plus Snowflake Inc. (US, running on AWS European servers) for account-holder data evaluation. What sets the exposure tier sits deeper than any of those: Annex 2 of the DPA names Amazon Web Services, Inc. for data storage, processing and email dispatch in Ireland and Germany, alongside PlusServer GmbH and Hetzner Online GmbH, so subscriber data at rest is held by a US-owned hyperscaler even though the regions are European: Erheblich.

Pricing is a clear strength for SMBs: a permanently free Lite tier covers 250 recipients and 1,000 emails/month; the Basic plan starts at €15/month for up to 5,000 recipients with paid plans climbing to a €499/month Enterprise tier. The product UI is available in six languages (DE, EN, ES, FR, IT, NL), making CleverReach unusually well-localized for a German vendor. Best fit: DACH-region SMBs and mid-market teams who need a German counter-party and German-law contracting, simple pricing, and broad language support, and don't require advanced SSO or audit-log features.

Unterauftragsverarbeiter-Karte · 3

Quelle
  • Amazon Web Services, Inc. US
    Vereinigte Staaten

    Data storage and processing, e-mail dispatch (processing in Ireland and Germany)

  • Hetzner Online GmbH EU
    Deutschland

    E-mail dispatch

  • PlusServer GmbH EU
    Deutschland

    E-mail dispatch

Quelle: veröffentlichte Unterauftragsverarbeiter-Liste des Anbieters, gelesen am 26 Aug 2026.

1 von 3 Unterauftragsverarbeitern sind in US-Eigentum oder haben ihren Sitz in den USA. CLOUD-Act-Risiko anwendbar.

Rahmenwerke & Zertifizierungen · keine gelistet

Wir haben die Website des Anbieters und die Register der Zertifizierungsstellen geprüft. Keine aktiven Zertifizierungen gefunden zum Zeitpunkt der letzten Prüfung (2026-08-26).

Funktionsmatrix

Tabelle 2Funktionen von CleverReach

Automatisierung Ja
Landingpages Ja
A/B-Tests Ja
Transaktions-E-Mail Ja
SMS-Marketing Nein
Integriertes CRM Nein
Dedizierte IP Nein
Gratis-Tarif Ja

Integration & Zugriff

REST API Ja
SSO (SAML / OIDC) Nein

Compliance & Governance

Audit log Nein
Self-host / on-prem option Nein

Preise & Tarife

ab 15 €/Monat
Freemium
Preisseite ansehen

Öffentliche Dokumente

  • Auftragsverarbeitungsvertrag (AVV)
    eu2.cleverreach.com/assets…
    Öffnen
  • Liste der Unterauftragsverarbeiter
    www.cleverreach.com/en…
    Öffnen
  • Nutzungsbedingungen
    www.cleverreach.com/en…
    Öffnen

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