Tally is a Belgian bootstrapped form builder operated by Tally BV (August Van Lokerenstraat 71, 9050 Ghent; Belgian enterprise number 0776.979.007), founded in 2020 by Marie Martens and Filip Minev. The product is a Notion-style form-and-survey builder with a free-unlimited tier, conditional logic, e-signatures, file uploads, payment processing, multi-step workflows, and integrations with Notion, Google Sheets, Airtable, Slack, Make, n8n, Zapier, and webhooks. The company reports more than 500,000 teams using the platform (including Notion, Make, Rakuten, and Glovo) and has scaled almost entirely through bootstrapped growth without venture capital.
Compliance posture is solid for a small EU vendor. The marketing site states "Made and hosted in the EU 🇪🇺," the privacy policy locates the data controller as Tally BV in Ghent and confirms data is stored on "high-security servers within the European Union," and the Data Processing Agreement is publicly accessible at /help/data-processing-agreement without account or signature gating. Form data is encrypted in transit and at rest, no cookie-tracking is used on tally.so, and customers retain GDPR rights of access, rectification, erasure, restriction, portability, and objection. Where Tally falls short for procurement-grade buyers is that the DPA's sub-processors annex is marked N/A, only categories (hosting service providers, payment service providers, communication service providers) are disclosed, and the underlying hosting provider is not publicly named, so a buyer cannot independently verify the EU-region claim or the absence of US-cloud at rest without vendor outreach.
Pricing in EUR is straightforward: Free covers unlimited forms and submissions within fair-use guidelines (45+ languages, payment processing, signatures, file uploads, conditional logic, integrations); Pro is €20/month adding custom domains, removed Tally branding, team collaboration, custom CSS, and form analytics; Business is €65/month adding data-retention controls, email verification, and 90-day version history. Best fit: indie makers, EU SMBs, agencies, and startups that want a free Typeform alternative from a Ghent-based vendor with a public DPA. Procurement-grade buyers needing a named sub-processors list and a confirmed EU hosting provider should request the disclosure directly before signing.