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Tally

Forms & surveys · Belgium
Founded 2020 · tally.so

Belgian bootstrapped form builder (Tally BV, Ghent) with free unlimited forms, EU-only hosting claim, and 500k+ teams using it.

Tally offers EU hosting in Belgium, but a US parent or sub-processor leaves material CLOUD Act exposure. It is listed under Forms & surveys.

Assessment notes

Bootstrapped Belgian BV (Tally BV, Ghent, CBE 0776.979.007) founded by Marie Martens and Filip Minev, with a publicly-linked DPA and a generous free-unlimited tier; the GDPR sub-processor list (verified 2026-06) shows Tally hosts customer data on Google Cloud (Belgium region), a US-owned hyperscaler as the core host, alongside Cloudflare, SendGrid, Stripe and other US processors, raising CLOUD Act exposure to material despite the EU data region and EU ownership.

Findings

CLOUD Act
Ownership
Sub-processors
15 · 11 US

Verified signals

Jurisdiction
  • EU / adequacy hosting: Yes
  • EU / adequacy operator: Yes
  • No US CLOUD Act exposure: No
Transparency
  • Public DPA: Yes
  • Sub-processors disclosed: Yes
  • Open-source clients: No
  • Third-party certification: No
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About Tally

Tally is a Belgian bootstrapped form builder operated by Tally BV (Sint-Pietersnieuwstraat 11, 9000 Ghent; Belgian enterprise number 0776.979.007), founded in 2020 by Marie Martens and Filip Minev. The product is a Notion-style form-and-survey builder with a free-unlimited tier, conditional logic, e-signatures, file uploads, payment processing, multi-step workflows, and integrations with Notion, Google Sheets, Airtable, Slack, Make, n8n, Zapier, and webhooks. The company reports more than 500,000 teams using the platform (including Notion, Make, Rakuten, and Glovo) and has scaled almost entirely through bootstrapped growth without venture capital.

Compliance posture is solid for a small EU vendor. The marketing site states "Made and hosted in the EU 🇪🇺," the privacy policy locates the data controller as Tally BV in Ghent and confirms data is stored on "high-security servers within the European Union," and the Data Processing Agreement is publicly accessible at /help/data-processing-agreement without account or signature gating. Form data is encrypted in transit and at rest, no cookie-tracking is used on tally.so, and customers retain GDPR rights of access, rectification, erasure, restriction, portability, and objection. The DPA's own sub-processors annex is still marked N/A and its Article 9 discloses only categories (hosting service providers, payment service providers, communication service providers), but the named sub-processor table now lives on a separate public page, the GDPR help article, and that table names Google Cloud, Belgium region, as the host for form data and storage. Where Tally falls short for procurement-grade buyers is therefore no longer disclosure but the chain itself: the core host is a US-owned hyperscaler even in an EU region, which is what sets the exposure flag: Material.

Pricing in EUR is straightforward: Free covers unlimited forms and submissions within fair-use guidelines (45+ languages, payment processing, signatures, file uploads, conditional logic, integrations); Pro is €20/month adding custom domains, removed Tally branding, team collaboration, custom CSS, and form analytics; Business is €65/month adding data-retention controls, email verification, and 90-day version history. Best fit: indie makers, EU SMBs, agencies, and startups that want a free Typeform alternative from a Ghent-based vendor with a public DPA and a published processor table. Buyers who must keep form data off a US-owned hyperscaler should weigh the Google Cloud dependency before signing.

Sub-processor map · 15

Source
  • Cloudflare US
    United States

    File-upload storage (opt-in, EU region), DNS, and bot protection

  • Google AI Studio US
    United States

    AI assistant (opt-in; data hosted in Belgium region)

  • Google Cloud US
    United States

    Hosting and storage (data hosted in Belgium region)

  • Metabase US
    United States

    Analytics (Germany region)

  • Mixpanel US
    United States

    Analytics

  • OpenAI US
    United States

    Abuse detection

  • SendGrid US
    United States

    Email / form notifications (opt-in)

  • Sentry US
    United States

    Error monitoring

  • Stripe US
    United States

    Payments for payment forms (opt-in)

  • Tinybird US
    United States

    Analytics (UK region)

  • UserJot US
    United States

    Customer feedback management

  • Cello EU
    Germany

    Referral program (opt-in)

  • Missive non-US
    Canada

    Customer support

  • Plausible EU
    Estonia

    Privacy-friendly analytics

  • turbopuffer non-US
    Canada

    Search (Belgium region)

Source: the vendor’s published sub-processor list, read 26 Aug 2026.

11 of 15 sub-processors are US-owned or US-based. CLOUD Act exposure applies.

Frameworks & certifications · none listed

We checked the vendor's website and standard certification body registries. No active certifications found at the time of last audit (2026-08-26).

Capability matrix

Table 2Capabilities of Tally

Integration & access

REST API Yes
SSO (SAML / OIDC) No

Compliance & governance

Audit log No
Self-host / on-prem option No

Pricing & tiers

from €20/mo
Freemium
View pricing page

Public documents

  • Data Processing Addendum (DPA)
    tally.so/help…
    Open
  • Sub-processors list
    tally.so/help…
    Open
  • Terms of Service
    tally.so/help…
    Open

Alternatives in this category

  • Switzerland
    EU-Based
    Public DPA: No Sub-processors: No Open source: No
  • Germany · €63/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: Yes
  • Netherlands · €5.42/mo
    EU-Sovereign
    Public DPA: Yes Sub-processors: No Open source: No