Editorial guidelines

What is editorial, what is paid

Only two kinds of placement on EU Vetted could ever be paid: a Featured slot on category and alternative-to pages, and sponsored content (sponsored sections or case studies). Neither is offered today, and we are not committed to introducing them. If they ever appear, both will be clearly labelled at every appearance: Sponsored in English, Anzeige in German, Sponsorisé in French. Affiliate links, where they exist, are disclosed under the affiliate-disclosure component; display ads, if ever shown, would sit in fixed disclosed slots after explicit consent. How the site is funded (including the always-current list of affiliate partnerships) is documented on the funding transparency page.

Three things on EU Vetted are editorial and cannot be paid for: the factual signals, the CLOUD Act exposure flag, and the ownership signal. A paid Featured placement never raises any of these. Whether a vendor pays for any form of placement is independent of how the editor reads their public disclosures.

How the signals work

The compliance signals (verified / not present / not assessed, grouped into Jurisdiction, Privacy, and Transparency), the CLOUD Act exposure flag (none / minor / material / direct), and the ownership signal (eu-owned / eu-hq-us-funded / us-owned / other) are described in detail on the How we assess page. Each value is supported by a one-sentence rationale on the listing itself, with a link to the public source we read.

How we verify

Every listing is verified against four public sources: the vendor's published Data Processing Addendum, the sub-processors list, the corporate ownership record (Handelsregister, Sirene, e-Business Register, KVK or equivalent), and the hosting region declaration. We do not accept self-attestation in lieu of these sources. If a source is unavailable, we mark the affected signal as not assessed and note the gap in the listing.

Re-verification cadence

Every listing is re-verified at least quarterly. The "Last verified" date on each listing is the date of the most recent full re-check. If a material change is reported between scheduled re-verifications (acquisition, ownership change, change of hosting provider, addition of a US sub-processor for customer data), we update the listing within 14 days of becoming aware.

Conflict of interest

The editor of EU Vetted is the sole author and operator. The editor does not hold equity in any listed vendor. If that ever changes, it will be disclosed on this page within 14 days of the position being acquired. The editor's own SaaS purchases are a separate matter from the directory's editorial choices: we may use a product internally and not list it; we may list a product we do not use.

Right of reply

Any vendor named on EU Vetted has the right to a one-page response on the same listing if they consider a signal assessment or a flag to be inaccurate. Send a written response to hello@euvetted.com with the cited facts. We will publish a fair summary within 14 days, or amend the listing if the new evidence changes our reading.

Right to be removed

Any vendor named on EU Vetted has the right to be removed within 14 days. See Request removal. Removal is unconditional; we do not require the vendor to give a reason, and we do not refuse removal for vendors paying for any form of placement.

What we don't do

• User reviews from G2, Capterra, or any other third-party platform are not aggregated or republished here.
• There is no "pay to be reviewed" model. Verification of public disclosures is editorial work; it documents what the editor read on a stated date, not the outcome the vendor wanted.
• Signal assessments are never changed in exchange for advertising spend, affiliate revenue, or Featured/sponsored placement.
• AI-generated copy is not used for compliance assessments. AI assistants help with research and translation drafts; every signal assessment, rationale, and verification note is written or signed off by a human editor.

Corrections

If you spot a factual error, write to hello@euvetted.com. We aim to acknowledge within 3 business days and to correct within 14. Material corrections are noted in the listing's verification history.