Doodle is the Swiss group-scheduling pioneer headquartered in Zurich, operated by Doodle AG and founded in 2007 as a no-account meeting-scheduling poll (the "Doodle poll" that became a generic verb in many European business contexts during the 2010s). The product has since expanded into a full meeting-scheduling + time-management platform (Doodle Time OS) competing directly with Calendly and Acuity but with a heritage of group-availability scheduling that the US incumbents historically lacked.
Ownership is unusually clean for a 19-year-old SaaS: in January 2014, Tamedia (the Swiss publishing giant since renamed and reorganised into the publicly-listed TX Group, SIX Swiss Exchange ticker CH0011178255) completed a 100% acquisition of Doodle, and the company has remained a fully-owned subsidiary inside the TX Group's portfolio. TX Group is widely-held on the Swiss public market with no US-PE controlling stake on the cap table; this gives Doodle a Swiss-publicly-listed corporate parent without the Cohere / Vista / KKR-style US-PE risk seen elsewhere on this directory. Compliance posture is enterprise-ready: SOC 2 compliant, GDPR + CCPA + HIPAA aligned, and Cyber Verify Level III attested. Headcount stood at 127 employees as of March 2026.
Pricing is freemium with paid Pro, Team, and Enterprise tiers; specific entry-tier EUR figures were not captured at audit (pricing page was JS-rendered and showed placeholders). Best fit: EU and Swiss SMBs and enterprises who want a group-scheduling tool with a Swiss-publicly-listed corporate counterparty, regulated industries needing HIPAA / SOC 2 attestation, and any procurement-grade buyer preferring the TX Group / Swiss-public-listed ownership architecture over US-VC-funded competitors (Calendly, Acuity). The underlying hosting provider is not publicly disclosed at audit, which is the procurement-question gap to close before signing.