Skip to content

Salesflare

CRM · Belgium
Founded 2014 · salesflare.com

Antwerp-based Belgian B2B sales CRM, founder-controlled, focused on automation and pipeline visibility for SMBs.

Salesflare offers EU hosting in Belgium, but a US parent or sub-processor leaves material CLOUD Act exposure. It is listed under CRM.

Assessment notes

Antwerp-based Belgian B2B CRM with founder-controlled ownership (Jeroen Corthout, Lieven Janssen) and 10k+ customers; eu_owned ownership is the key positive. The DPA is publicly downloadable as a PDF, but it is the 2018 template and its security annex only links out to a support article rather than naming processors. The Iubenda-hosted privacy policy (last updated 26 March 2024) is the only processor disclosure and it names an almost entirely US stack: Google Cloud Storage and GitHub Pages for backend infrastructure, plus Segment, Intercom, FullContact, Mailchimp, SendGrid, Stripe, Cloudflare, Hotjar and AdRoll. Google Cloud Storage as named backend infrastructure means a US-owned hyperscaler in the data path, so CLOUD Act exposure is material on verified grounds rather than by assumption, and no hosting country is published — hosting_country_iso is null rather than Belgium.

Findings

CLOUD Act
Ownership
Sub-processors
— not disclosed

Verified signals

Jurisdiction
  • EU / adequacy hosting: Yes
  • EU / adequacy operator: Yes
  • No US CLOUD Act exposure: No
Transparency
  • Public DPA: Yes
  • Sub-processors disclosed: No
  • Open-source clients: No
  • Third-party certification: No
Jump to

About Salesflare

Salesflare is a small, founder-controlled Belgian B2B sales CRM headquartered in Antwerp. Founded in 2014 by Jeroen Corthout and Lieven Janssen, the product targets SMB sales teams with automated CRM data input from email/calendar/social activity, visual sales pipelines, email and link tracking, lead finder credits, personalised email campaigns, and tight integrations with LinkedIn, Gmail, and Outlook. The company reports more than 10,000 paying companies and a 4.8/5 average rating across 400+ public reviews.

For an EU-sovereignty audit the picture is partial: the brand is genuinely Belgian and founder-controlled (no public PE acquisition or US-VC majority on record), the privacy policy is delivered through Iubenda (an EU-based privacy-policy-as-a-service provider), and the marketing site does not advertise any US legal entity. What is thin for procurement-grade buyers is the paperwork rather than the disclosure. The DPA is publicly downloadable, but it is the 2018 template and its security annex names no processors, linking out to a support article instead; there is no separate sub-processors annex. The infrastructure that is named sits in the Iubenda-hosted privacy policy (last updated 26 March 2024): Google Cloud Storage and GitHub Pages for backend infrastructure, plus Segment, Intercom, FullContact, Mailchimp, SendGrid, Stripe, Cloudflare and Hotjar. Google Cloud Storage as named backend infrastructure puts a US-owned hyperscaler in the data path, so CLOUD Act exposure is recorded as Material on disclosed grounds, and because the vendor publishes no data-centre region the hosting country is left unrecorded rather than assumed to be Belgium.

Pricing in EUR is straightforward and contract-friendly: the Growth plan is €29/month (save €10/mo with annual billing), Pro and Enterprise tiers above; a 30-day free trial requires no credit card, and the company commits to "no features we will suddenly charge you extra for that will not be listed on this page." Best fit: Belgian, Dutch, and broader EU SMB sales teams that want a polished pipeline CRM with founder-led ownership and don't require an enterprise-grade DPA at signup. Procurement-led buyers needing a verified EU-only hosting story should ask Salesflare directly for a current DPA with a populated security annex, a named sub-processors list, and the region its Google Cloud storage runs in before committing.

Sub-processor map · not disclosed

Vendor does not publish a sub-processors list. Schrems II compliance and CLOUD Act exposure cannot be independently verified without it.

Frameworks & certifications · none listed

We checked the vendor's website and standard certification body registries. No active certifications found at the time of last audit (2026-08-26).

Capability matrix

Table 1Capabilities of Salesflare

Sales pipeline Yes
Email sync Yes
Workflow automation Yes
Lead capture No
Email campaigns Yes
Quotes / invoicing No
Telephony No
Mobile app Yes
Free tier No

Integration & access

REST API Yes
SSO (SAML / OIDC) No

Compliance & governance

Audit log No
Self-host / on-prem option No

Pricing & tiers

from €29/mo
Paid · billed annually
View pricing page

Public documents

Vendor does not publish a sub-processors list. Schrems II compliance and CLOUD Act exposure cannot be independently verified without it.
  • Data Processing Addendum (DPA)
    downloads.salesflare.com/legal…
    Open
  • Sub-processors list
    — missing
    missing
  • Terms of Service
    salesflare.com/terms…
    Open

Alternatives in this category

  • United Kingdom
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany · €24/mo
    EU-Sovereign
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany
    EU-Sovereign
    Public DPA: Not assessed Sub-processors: Yes Open source: No