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SuperOffice

CRM · Norway
Founded 1989 · superoffice.com

Long-running Norwegian Nordic-enterprise CRM (SuperOffice AS, Oslo) with EU/EEA hosting and on-premise edition; Axcel-owned with Carlyle backing.

SuperOffice offers EU hosting in Norway, but a US parent or sub-processor leaves material CLOUD Act exposure. It is listed under CRM.

Assessment notes

Long-running Norwegian Nordic-enterprise CRM (SuperOffice AS, Oslo) with subsidiaries across NO/SE/DK/DE/NL/CH/LT. The hosting question is now answered: the Trust Center names Visma Software International AS as the hosting partner and the pre-approved sub-processor list puts hosting and database storage for SuperOffice CRM Online in Norway, operated by Visma IT & Communications AS. What still weighs against it is the rest of the processor chain — Microsoft (Azure document storage plus AI language services), Mailgun, Amplitude and Userflow are all US-owned, with Userflow processing in the United States — and the 2025 continuation-fund round led by Carlyle AlpInvest with US Carlyle as ultimate parent. The generic privacy statement also still references the invalidated Privacy Shield framework (last updated May 2023). US-PE ownership at the fund layer plus four US-owned processors keep CLOUD Act exposure at material despite Norwegian hosting.

Findings

CLOUD Act
Ownership
Sub-processors
7 · 4 US

Verified signals

Jurisdiction
  • EU / adequacy hosting: Yes
  • EU / adequacy operator: Yes
  • No US CLOUD Act exposure: No
Transparency
  • Public DPA: Yes
  • Sub-processors disclosed: Yes
  • Open-source clients: No
  • Third-party certification: No
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About SuperOffice

SuperOffice is one of the longest-running European CRM vendors, founded in 1989 in Oslo and operated by SuperOffice AS (Wergelandsveien 27, 0167 Oslo, Norway) with subsidiaries in Sweden, Denmark, Germany, the Netherlands, Switzerland, and Lithuania. The product targets Nordic enterprise B2B with three modules: Sales (deal management and forecasting), Marketing (campaign management and lead generation), Service (customer support), plus AI-assisted summaries and content generation, and 1,000+ integrations including Microsoft Dynamics, SharePoint, Slack, Trello, and Zapier. The company emphasises 30+ years of European CRM expertise.

Ownership is layered: in April 2020 Norwegian SuperOffice AS was acquired by Axcel, the Danish private-equity firm; on 3 June 2025 Axcel secured a €266M continuation fund led by Carlyle AlpInvest, with US-headquartered Carlyle as the ultimate parent of the AlpInvest sub-fund. So while the operating entity sits firmly in Norway/EEA and earlier ownership was fully Nordic, the continuation-fund layer adds meaningful US-PE exposure that procurement-grade buyers should understand. CEO as of 2026 is Bjørn Røsten.

Compliance disclosures have improved but are still mixed. The Trust Center publishes a pre-approved sub-processor list (last updated 27 August 2025) naming seven processors, and it answers the hosting question: Visma IT & Communications AS operates hosting and infrastructure for SuperOffice CRM Online with Norway as the processing location, under a security agreement between SuperOffice AS and Visma Software International AS as hosting partner. The rest of the chain is where the exposure sits: Microsoft (Azure document storage plus AI language services), Mailgun, Amplitude and Userflow are US-owned, with Userflow processing in the United States. The generic privacy statement (still published 1 May 2023) also continues to cite the EU-U.S. Privacy Shield Framework as an alternative legal basis, which has been invalidated since Schrems II (July 2020) and replaced by the Data Privacy Framework; outdated wording three years on is a transparency red flag. US-PE ownership at the fund layer plus four US-owned processors keep CLOUD Act exposure at Material despite the Norwegian hosting.

Pricing in EUR is enterprise-grade and the lineup was replaced in 2026: Starter €45, Core €65, Growth €95, Plus €130 and Super €160 per user/month on annual billing, with monthly, quarterly and semi-annual cycles also offered; an interactive demo replaces a self-serve free trial. Best fit: Nordic and DACH mid-market and enterprise B2B teams that want a long-running European CRM with deep Microsoft-stack integration. Procurement-led EU-only buyers should read the Trust Center sub-processor list, which now names each processing location, and establish which entity holds the ISO/IEC 27001:2023 certificate published there: the certificate on file names Visma Software International AS, the hosting partner, rather than SuperOffice AS, which is why no certification is recorded on this listing.

Sub-processor map · 7

Source
  • Amplitude Inc. US
    United States

    Product analytics and usage statistics (processed in Frankfurt)

  • Mailgun Technologies Inc. US
    United States

    Email service provider for campaigns and ticket replies (processed in Frankfurt)

  • Microsoft Corporation US
    United States

    Azure document storage; SuperOffice AI language analytics (processed in NL and IE)

  • Userflow Inc. US
    United States

    In-product user onboarding and activation

  • i-Centrum AB EU
    Sweden

    App Store applications (Bookmycalendar, Contract Manager, Activity Board, Map4You Pro)

  • InfoBridge B.V. EU
    Netherlands

    Calendar synchronization with Microsoft 365 / Google Workspace

  • Visma IT & Communications AS EU
    Norway

    Hosting and operations of all servers/infrastructure; database storage (Norway)

Source: the vendor’s published sub-processor list, read 26 Aug 2026.

4 of 7 sub-processors are US-owned or US-based. CLOUD Act exposure applies.

Frameworks & certifications · none listed

We checked the vendor's website and standard certification body registries. No active certifications found at the time of last audit (2026-08-26).

Capability matrix

Table 2Capabilities of SuperOffice

Sales pipeline Yes
Email sync Yes
Workflow automation Yes
Lead capture Yes
Email campaigns Yes
Quotes / invoicing Yes
Telephony No
Mobile app Yes
Free tier No

Integration & access

REST API Yes
SSO (SAML / OIDC) Yes

Compliance & governance

Audit log Yes
Self-host / on-prem option Yes

Pricing & tiers

from €45/mo
Paid · billed annually
View pricing page

Public documents

  • Data Processing Addendum (DPA)
    www.superoffice.com/trust-center…
    Open
  • Sub-processors list
    www.superoffice.com/trust-center…
    Open

Alternatives in this category

  • United Kingdom
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany · €24/mo
    EU-Sovereign
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany
    EU-Sovereign
    Public DPA: Not assessed Sub-processors: Yes Open source: No