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Independently verified · Quarterly re-audit
EU VETTED
Alternatives to

European alternatives to Hotjar.

Maltese-founded heatmap/session-replay tool, now part of French Contentsquare group.

ALTERNATIVES
4
CLOUD-ACT · NONE
0
WITH BSI C5
0
FREE TIER
3

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WHAT YOU'RE LEAVING

What are you leaving behind with Hotjar?

Listed for transparency. Every product on this page is benchmarked against this baseline.

Hotjar US-incorporated

Maltese-founded heatmap/session-replay tool, now part of French Contentsquare group.

SCORE
1.0/5
OWNERSHIP
US-OWNED
CLOUD ACT
DIRECT
HOSTING
Likely AWS · US
SCHREMS II
Default SCC + supp.
SIDE-BY-SIDE

How do the 4 European alternatives to Hotjar compare?

All 4 alternatives ranked by compliance score, benchmarked against Hotjar.

Product Score Owner CLOUD Act Cert. Pricing Action
Hotjar
benchmark · US
1.0/5
SOC 2
no EU framework
Freemium your current
Plausible Analytics
Estonia
Paid
€8 / mo
View profile →
Matomo
New Zealand
ISO/IEC 27001
Freemium
€29 / mo
View profile →
PostHog
United Kingdom
Freemium
€0 / mo
View profile →
Formbricks
Germany
SOC 2
Freemium
€82 / mo
View profile →
TOP PICKS

Which are the closest Hotjar alternatives?

Ranked by feature parity + compliance score. Migration friction is weighted higher than feature breadth.

Plausible Analytics
Estonia · Founded 2018
★ #1 PICK

Estonian-incorporated privacy-first Google Analytics alternative, bootstrapped, hosted on Hetzner Falkenstein, open source.

SCORE
5.0
FROM
€8/mo
CLOUD ACT
MINOR
Matomo
New Zealand · Founded 2007
★ #2 PICK

Open-source web analytics (NZ-incorporated InnoCraft) with EU-hosted Matomo Cloud on AWS and full self-hosted option.

SCORE
3.0
FROM
€29/mo
CLOUD ACT
MATERIAL
PostHog
United Kingdom · Founded 2020
★ #3 PICK

London-based open-source product analytics (PostHog, 2020, Y Combinator W20), US + EU Frankfurt cloud regions, MIT-licensed self-host.

SCORE
3.0
FROM
€0/mo
CLOUD ACT
MATERIAL
METHODOLOGY

How we verified each row above.

For every product we read the public DPA, sub-processors document, hosting region declaration, and corporate ownership records. Each is timestamped. Compliance score is editorial, re-verified quarterly. We never accept self-attestation.

Reviewed by the EU Vetted editorial team · Editorial guidelines

Read methodology →