Maltese-founded heatmap/session-replay tool, now part of French Contentsquare group.
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Ordered by feature parity and migration friction, which is weighted higher than feature breadth.
Figure 1Closest matches to Hotjar
Estonian-incorporated privacy-first Google Analytics alternative, bootstrapped, hosted on Hetzner Falkenstein, open source.
Open-source web analytics (NZ-incorporated InnoCraft) with EU-hosted Matomo Cloud on AWS and full self-hosted option.
London-based open-source product analytics (PostHog, 2020, Y Combinator W20), US + EU Frankfurt cloud regions, MIT-licensed self-host.
All 4 alternatives, benchmarked against Hotjar.
Estonian-incorporated privacy-first Google Analytics alternative, bootstrapped, hosted on Hetzner Falkenstein, open source.
Open-source web analytics (NZ-incorporated InnoCraft) with EU-hosted Matomo Cloud on AWS and full self-hosted option.
London-based open-source product analytics (PostHog, 2020, Y Combinator W20), US + EU Frankfurt cloud regions, MIT-licensed self-host.
German open-source experience-management platform (Formbricks GmbH, Kiel) for link, website and in-product surveys; AGPLv3, self-hostable.
Beyond compliance: how these alternatives compare on the capabilities you actually use day to day.
| Feature | Plausible Analytics | Matomo | PostHog | Formbricks |
|---|---|---|---|---|
| Cookieless | Yes | Yes | No | Not assessed |
| Self-hostable | Yes | Yes | Yes | Not assessed |
| Custom events | Yes | Yes | Yes | Not assessed |
| Funnels | Yes | Yes | Yes | Not assessed |
| Session replay | No | Yes | Yes | Not assessed |
| GA import | Yes | Yes | Yes | Not assessed |
| Stats API | Yes | Yes | Yes | Not assessed |
Source: vendor documentation, as of Aug 2026.
Listed for transparency. Every product on this page is benchmarked against this baseline.
Listed for transparency. Every product on this page is benchmarked against this baseline.
Maltese-founded heatmap/session-replay tool, now part of French Contentsquare group.
For every product we read the public DPA, sub-processors document, hosting region declaration, and corporate ownership records. Each is timestamped. Signals are editorial, re-verified quarterly. We never accept self-attestation.
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