Skip to content
Independently verified · Quarterly re-audit
EU VETTED
Alternatives to

European alternatives to Hotjar.

Maltese-founded heatmap/session-replay tool, now part of French Contentsquare group.

ALTERNATIVES
4
CLOUD-ACT · NONE
1
WITH BSI C5
0
FREE TIER
3

DISCLOSURE   Some links on this site are affiliate links. We may earn a commission at no extra cost to you. Editorial signals and rankings are never influenced by affiliate relationships.

TOP PICKS

Which are the closest Hotjar alternatives?

Ordered by feature parity and migration friction, which is weighted higher than feature breadth.

Plausible Analytics
Estonia · Founded 2018
EU-SOVEREIGN
★ #1 PICK

Estonian-incorporated privacy-first Google Analytics alternative, bootstrapped, hosted on Hetzner Falkenstein, open source.

Public DPA Sub-processors Open source
FROM
€8/mo
CLOUD ACT
NONE
View profile →
Matomo
New Zealand · Founded 2007
EU-HOSTED
★ #2 PICK

Open-source web analytics (NZ-incorporated InnoCraft) with EU-hosted Matomo Cloud on AWS and full self-hosted option.

Public DPA Sub-processors Open source
FROM
€29/mo
CLOUD ACT
MATERIAL
View profile →
PostHog
United Kingdom · Founded 2020
EU-HOSTED
★ #3 PICK

London-based open-source product analytics (PostHog, 2020, Y Combinator W20), US + EU Frankfurt cloud regions, MIT-licensed self-host.

Public DPA Sub-processors Open source
FROM
€0/mo
CLOUD ACT
MATERIAL
View profile →
SIDE-BY-SIDE

How do the 4 European alternatives to Hotjar compare?

All 4 alternatives, benchmarked against Hotjar.

Feature comparison

Beyond compliance: how these alternatives compare on the capabilities you actually use day to day.

Feature Plausible Analytics Matomo PostHog Formbricks
Cookieless Yes Yes No
Self-hostable Yes Yes Yes
Custom events Yes Yes Yes
Funnels Yes Yes Yes
Session replay No Yes Yes
GA import Yes Yes Yes
Stats API Yes Yes Yes
WHAT YOU'RE LEAVING
What are you leaving behind with Hotjar?

Listed for transparency. Every product on this page is benchmarked against this baseline.

Hotjar US-incorporated

Maltese-founded heatmap/session-replay tool, now part of French Contentsquare group.

US-based
OWNERSHIP
US-OWNED
CLOUD ACT
DIRECT
HOSTING
Likely AWS · US
SCHREMS II
Default SCC + supp.
METHODOLOGY

How we verified each row above.

For every product we read the public DPA, sub-processors document, hosting region declaration, and corporate ownership records. Each is timestamped. Signals are editorial, re-verified quarterly. We never accept self-attestation.

Reviewed by the EU Vetted editorial team · Editorial guidelines

Read methodology →