Make is a Norwegian email-marketing, SMS-marketing, and automation platform operated by Make AS (Sandakerveien 116, 0484 Oslo; org. NO 993555002), founded on 4 February 2009 and a newsletter partner to Norwegian businesses ever since. It serves around 1,700 private and public-sector customers — including names like NRK — and positions its Norwegian identity as its core differentiator: personal Norwegian-language support, local presence, and the official "Made in Norway" label. Note this is the Norwegian ESP Make AS, not the US automation tool make.com (Celonis).
For an EU/EEA-sovereignty audit Make presents a clean nominal hosting story: the company states that all customer personal data is stored and transmitted from Norwegian servers and IP addresses, fully within EEA jurisdiction where GDPR applies directly. The named sub-processors in the privacy statement are a mix — Pipedrive (EE) for CRM, 24Seven Office (NO) for accounting, Posten/Bring (NO) for digital signing, StatusCake (UK) for monitoring, and two US-owned tools, Intercom (support/chat) and Google Workspace (internal document management). These US tools are scoped to support and internal operations rather than to subscriber data at rest, which keeps CLOUD Act exposure in the minor tier. The weak points for procurement-grade buyers are transparency: there is no publicly downloadable DPA (databehandleravtale) and no publicly attested security certification such as ISO 27001 — the "Made in Norway" mark is a country-of-origin trust label, not an information-security audit.
Pricing is in NOK and aimed at the Norwegian SMB/enterprise market: Standard at 850 NOK/month (€73, 1,000 contacts, 4,000 emails, 3 users, one training hour), Pro at 1,150 NOK/month (€98, 10,000 emails, 10 users, unlimited segmentation/automation), and a custom Enterprise tier; SMS is billed separately, plans are billed annually in advance, and there is a 30-day demo but no permanent free tier. Distribution is via a reseller partner programme rather than a public affiliate scheme with a tracking cookie. Best fit: Norwegian and EEA buyers who want a Norway-resident newsletter and SMS tool with Norwegian-language support and an unambiguous "data stays in Norway" answer, and who don't require a self-serve DPA, ISO 27001 evidence, or English product localization. Buyers needing a public DPA or ISO 27001 should look at rapidmail, CleverReach, or Maileon in this category.