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Make

Email marketing · Norway
Founded 2009 · make.as

Oslo-based Norwegian email and SMS marketing platform storing customer data on Norwegian servers, with an official 'Made in Norway' label.

Make is a European service hosted in Norway, with at most minor, transient US exposure under the CLOUD Act. It is listed under Email marketing.

Assessment notes

Norwegian AS (Make AS, Oslo; org NO 993555002, founded 2009) that stores customer subscriber and email data on Norwegian servers and markets an official 'Made in Norway' label. Norway is in the EEA so GDPR applies directly and there is no EU↔NO transfer problem. But the privacy policy names US-owned operational sub-processors (Intercom for support/chat, Google Workspace for internal documents) alongside EU ones (Pipedrive EE, 24Seven Office NO, Posten Bring NO, StatusCake UK); these touch support and internal ops rather than subscriber data at rest, holding CLOUD Act exposure to the minor tier. No public Data Processing Agreement (provided only inside the contracting flow) and no public security certification (ISO 27001 etc.) cap the editorial score at 3/5 despite a clean Norwegian-hosting and Norwegian-ownership story.

Findings

CLOUD Act
Ownership
Sub-processors
0 none disclosed

Verified signals

Jurisdiction
  • EU / adequacy hosting: Yes
  • EU / adequacy operator: Yes
  • No US CLOUD Act exposure: Not assessed
Transparency
  • Public DPA: No
  • Sub-processors disclosed: Yes
  • Open-source clients: No
  • Third-party certification: No
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About Make

Make is a Norwegian email-marketing, SMS-marketing, and automation platform operated by Make AS (Sandakerveien 116, 0484 Oslo; org. NO 993555002), founded on 4 February 2009 and a newsletter partner to Norwegian businesses ever since. It serves around 1,700 private and public-sector customers (including names like NRK) and positions its Norwegian identity as its core differentiator: personal Norwegian-language support, local presence, and the official "Made in Norway" label. Note this is the Norwegian ESP Make AS, not the US automation tool make.com (Celonis).

For an EU/EEA-sovereignty audit Make presents a clean nominal hosting story: the company states that all customer personal data is stored and transmitted from Norwegian servers and IP addresses, fully within EEA jurisdiction where GDPR applies directly. The named sub-processors in the privacy statement are a mix: Pipedrive (EE) for CRM, 24Seven Office (NO) for accounting, Posten/Bring (NO) for digital signing, StatusCake (UK) for monitoring, and two US-owned tools, Intercom (support/chat) and Google Workspace (internal document management). These US tools are scoped to support and internal operations rather than to subscriber data at rest, which keeps CLOUD Act exposure in the minor tier. The weak points for procurement-grade buyers are transparency: there is no publicly downloadable DPA (databehandleravtale) and no publicly attested security certification such as ISO 27001; the "Made in Norway" mark is a country-of-origin trust label, not an information-security audit.

Pricing is in NOK and aimed at the Norwegian SMB/enterprise market: Standard at 850 NOK/month (~€73, 1,000 contacts, 4,000 emails, 3 users, one training hour), Pro at 1,150 NOK/month (~€98, 10,000 emails, 10 users, unlimited segmentation/automation), and a custom Enterprise tier; SMS is billed separately, plans are billed annually in advance, and there is a 30-day demo but no permanent free tier. Distribution is via a reseller partner programme rather than a public affiliate scheme with a tracking cookie. Best fit: Norwegian and EEA buyers who want a Norway-resident newsletter and SMS tool with Norwegian-language support and an unambiguous "data stays in Norway" answer, and who don't require a self-serve DPA, ISO 27001 evidence, or English product localization. Buyers needing a public DPA or ISO 27001 should look at rapidmail, CleverReach, or Maileon in this category.

Sub-processor map · none disclosed

Source
Vendor discloses zero sub-processors. All data processing happens in-house.

Frameworks & certifications · none listed

We checked the vendor's website and standard certification body registries. No active certifications found at the time of last audit (2026-06-12).

Capability matrix

Table 1Capabilities of Make

Automation Yes
Landing pages No
A/B testing No
Transactional email Yes
SMS marketing Yes
Built-in CRM No
Free tier No

Integration & access

REST API Yes
SSO (SAML / OIDC) No

Compliance & governance

Audit log No
Self-host / on-prem option No

Pricing & tiers

from €73/mo
Paid
View pricing page

Public documents

Vendor does not publish a public DPA. Without a publicly accessible Data Processing Addendum, small EU customers cannot self-serve the processor agreement. This is recorded as no public DPA (see How we assess).
  • Data Processing Addendum (DPA)
    — missing
    missing
  • Sub-processors list
    make.as/personvern…
    Open

Alternatives in this category

  • France · €8/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany · €15/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • United Kingdom · €0/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No