Skip to content

Sender

Email marketing · Lithuania
Founded 2012 · sender.net

Lithuanian-founded budget email marketing tool with a generous free tier (2,500 subscribers, 15,000 emails/month).

Sender is a European service hosted in Lithuania, with at most minor, transient US exposure under the CLOUD Act. It is listed under Email marketing.

Assessment notes

Lithuanian UAB Sender.lt with a generous free tier and large customer base, but the public privacy policy does not name sub-processors, disclose hosting location, or document SCC/DPF for US transfers, and dedicated DPA / sub-processors / security pages return 404. EU-owned legal entity but significant transparency gaps: no public DPA, no named sub-processors, no disclosed hosting region.

Findings

CLOUD Act
Ownership
Sub-processors
— not disclosed

Verified signals

Jurisdiction
  • EU / adequacy hosting: Yes
  • EU / adequacy operator: Yes
  • No US CLOUD Act exposure: Not assessed
Transparency
  • Public DPA: No
  • Sub-processors disclosed: No
  • Open-source clients: No
  • Third-party certification: No
Jump to

About Sender

Sender is a Lithuanian-founded email marketing platform operated by UAB Sender.lt (Lvivo st. 25, Vilnius; company code 302820904, VAT LT100008985714). It targets SMBs, e-commerce, non-profits, and event organizers as a low-cost MailerLite alternative, with a Free Forever tier covering 2,500 subscribers and 15,000 emails/month, automation, landing pages, signup forms, a 1,600+ template library, and integrations for WordPress/WooCommerce/Shopify/PrestaShop/Zapier. The vendor reports more than 180,000 customers worldwide.

Where Sender falls short for procurement-grade buyers is transparency. The public privacy policy does not name specific sub-processors, does not disclose the hosting provider or data-centre location, and does not document a Standard Contractual Clauses or Data Privacy Framework basis for any US transfers; it only mentions "third parties...such as a credit card processing company" without identifying them, and the two third parties it does name, Google reCAPTCHA and Cloudflare Turnstile, are both US-owned and scoped to the website rather than to subscriber data. Dedicated /dpa/, /sub-processors/, /security/ and /gdpr/ paths all return 404. For a Lithuanian-incorporated vendor that is structurally EU-owned, this lack of disclosure is the single biggest compliance-score limiter.

Pricing is quoted in USD with the currency picker switching only client-side: above the Free Forever tier, Standard is US$7/month for 1,000 subscribers and 12,000 emails (US$4.90 on annual billing), Professional US$14 or US$9.80, and Enterprise on quote. Best fit: solopreneurs, small e-commerce shops, and creators who want a generous free tier and EU-incorporated billing, and don't require enterprise-grade compliance documentation. Mid-market and procurement-led buyers should look at MailerLite (LT, broader transparency), Brevo (FR, public DPA), or rapidmail (DE, German servers with no public-cloud hyperscaler) instead until Sender publishes a sub-processors list and DPA.

Sub-processor map · not disclosed

Vendor does not publish a sub-processors list. Schrems II compliance and CLOUD Act exposure cannot be independently verified without it.

Frameworks & certifications · none listed

We checked the vendor's website and standard certification body registries. No active certifications found at the time of last audit (2026-08-26).

Capability matrix

Table 1Capabilities of Sender

Automation Yes
Landing pages Yes
A/B testing Yes
Transactional email Yes
SMS marketing Yes
Built-in CRM No
Dedicated IP Yes
Free tier Yes

Integration & access

REST API Yes
SSO (SAML / OIDC) No

Compliance & governance

Audit log No
Self-host / on-prem option No

Pricing & tiers

from $7/mo
Freemium
View pricing page

Public documents

Vendor does not publish a public DPA. Without a publicly accessible Data Processing Addendum, small EU customers cannot self-serve the processor agreement. This is recorded as no public DPA (see How we assess).
Vendor does not publish a sub-processors list. Schrems II compliance and CLOUD Act exposure cannot be independently verified without it.
  • Data Processing Addendum (DPA)
    — missing
    missing
  • Sub-processors list
    — missing
    missing
  • Terms of Service
    www.sender.net/terms-and-conditions…
    Open

Alternatives in this category

  • France · €8/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany · €15/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • United Kingdom · €0/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No