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Keila

Keila GmbH, Hauptstraße 10, 95517 Seybothenreuth, Germany; HRB 8676 (Amtsgericht Bayreuth); VAT DE815236863; Managing Director Philipp Schmieder

Email marketing · Germany

German open-source (AGPLv3) newsletter platform; public DPA + sub-processors, EU-only data (Hetzner DE + Scaleway FR), self-hostable. A privacy-first Mailchimp alternative.

Keila is a European service hosted in Germany, with at most minor, transient US exposure under the CLOUD Act. It is listed under Email marketing.

Assessment notes

Keila GmbH (Seybothenreuth, Germany; HRB 8676 Amtsgericht Bayreuth; managing director Philipp Schmieder) is a 100% European-owned, bootstrapped open-source (AGPLv3) newsletter platform with a publicly downloadable DPA and sub-processor list; all customer data is stored exclusively on EU servers (Hetzner DE + Scaleway FR), and the only US-linked sub-processors are optional and transient: Intuition Machines (hCaptcha; Friendly Captcha is the EU alternative) and AWS EMEA SARL (EU-region SMTP relay, used only with the 'Send with Keila' option), so CLOUD Act exposure is minor, holding the cloud score at 4/5 (5/5 requires no US sub-processors; self-hosted with bring-your-own SMTP + Friendly Captcha is effectively 5/5 / none).

Findings

CLOUD Act
Ownership
Sub-processors
4 · 2 US

Verified signals

Jurisdiction
  • EU / adequacy hosting: Yes
  • EU / adequacy operator: Yes
  • No US CLOUD Act exposure: Not assessed
Transparency
  • Public DPA: Yes
  • Sub-processors disclosed: Yes
  • Open-source clients: Yes
  • Third-party certification: No
CLOUD Act by deployment

Exposure depends on how you run this product.

Hosted SaaS (default)

Vendor-operated: the sub-processors below apply.

Self-hosted (open-source)

Deploy on your own EU infrastructure and you control hosting and every sub-processor.

Jump to

About Keila

Keila is the open-source email-newsletter platform built and operated by Keila GmbH, a small bootstrapped company based in Seybothenreuth, Germany (managing director Philipp Schmieder; HRB 8676, Amtsgericht Bayreuth). Licensed under AGPLv3 with source on GitHub (pentacent/keila) and an official Docker image, it can be self-hosted for free or used as a managed EU-hosted cloud service, positioned as a privacy-first alternative to Mailchimp, ConvertKit and other proprietary newsletter tools.

Functionally it covers the newsletter workflow end to end: a visual block editor plus Markdown and MJML/custom HTML layouts, signup forms with custom fields, double opt-in, bot protection (Friendly Captcha or hCaptcha), list segmentation with both a visual editor and a query language, Liquid-based personalization, marketing automations, A/B testing, and open/click analytics that are privacy-conscious and can be switched off entirely. A comprehensive API is available (Zapier integration in private beta). Sending is flexible: either "Send with Keila" (managed) or bring-your-own SMTP/ESP such as AWS SES, Mailgun, Postmark or SendGrid.

The sovereignty story is among the cleanest in the category. Keila GmbH is 100% European-owned with no foreign capital, all customer data is stored exclusively on EU servers (Hetzner in Germany, Scaleway in France), and both the DPA and the sub-processor list are public PDFs downloadable without a login. The approved sub-processor list (as of April 2026) names only Hetzner (DE), Scaleway (FR), AWS EMEA SARL (Luxembourg/Germany, used only for the optional managed SMTP relay) and Intuition Machines (US, only if hCaptcha is chosen over the EU Friendly Captcha). Both US-linked services are optional and transient with no customer data at rest in the US, so CLOUD Act exposure is minor. A self-hoster using bring-your-own SMTP and Friendly Captcha removes it entirely.

Cloud pricing is transparent and scales by monthly email volume, with unlimited contacts and projects on every plan: €8 (XS, 2,000 emails/mo), €16 (S, 5,000), €32 (M, 15,000), €64 (L, 50,000), €128 (XL, 100,000) and €256 (XXL, 250,000). There is deliberately no free cloud tier (the company is bootstrapped and declines to monetize user data), though self-hosting is free. Best fit: privacy-conscious creators, NGOs and SMBs who want a GDPR-clean, EU-hosted or self-hostable newsletter tool and don't need a free plan.

Sub-processor map · 4

Source
  • Amazon Web Services EMEA SARL US
    Luxembourg

    SMTP relay; used only if the optional "Send with Keila" managed-sending option is enabled (EU region, Luxembourg/Germany). US-owned (Amazon parent).

  • Intuition Machines, Inc. US
    United States

    hCaptcha bot protection; optional; Friendly Captcha (EU) is the alternative. No customer data at rest.

  • Hetzner Online GmbH EU
    Germany

    Server infrastructure (application data, databases, file storage)

  • Scaleway SAS EU
    France

    Server infrastructure

Source: the vendor’s published sub-processor list, read 16 Jun 2026.

2 of 4 sub-processors are US-owned or US-based. Limited CLOUD Act exposure via these ancillary sub-processors.

Frameworks & certifications · none listed

We checked the vendor's website and standard certification body registries. No active certifications found at the time of last audit (2026-06-16).

Capability matrix

Table 2Capabilities of Keila

Automation Yes
Landing pages No
A/B testing Yes
Transactional email No
SMS marketing No
Built-in CRM No
Dedicated IP No
Free tier No

Integration & access

REST API Yes
SSO (SAML / OIDC) No

Compliance & governance

Audit log No
Self-host / on-prem option Yes

Pricing & tiers

from €8/mo
Paid
View pricing page

Public documents

  • Data Processing Addendum (DPA)
    www.keila.io/dpa…
    Open
  • Sub-processors list
    www.keila.io/dpa…
    Open
  • Terms of Service
    www.keila.io/legal…
    Open

Alternatives in this category

  • France · €8/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • Germany · €15/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No
  • United Kingdom · €0/mo
    EU-Hosted
    Public DPA: Yes Sub-processors: Yes Open source: No