European alternatives to HubSpot

HubSpot is the default all-in-one platform for a generation of inbound marketing and sales teams. It is also a US-incorporated product (HubSpot, Inc., publicly listed on NYSE as HUBS), with sub-processors and primary infrastructure in the United States that fall under CLOUD Act jurisdiction. A German procurement team writing a Schrems II transfer impact assessment, or a European SaaS auditing where customer contact data lives, runs into the same honest caveat first: no European tool matches HubSpot's full all-in-one bundle (CRM + email marketing + service desk + CMS + analytics) at the same product depth, so the realistic strategy is to unbundle.

centralstationCRM is the cleanest pure-CRM choice: EU-owned, German-hosted, no CLOUD Act exposure (Germany), weclapp is the strongest all-in-one ERP+CRM option for DACH SMBs: Frankfurt-hosted with a public DPA, ownership EU HQ, US-funded via the Dutch Exact Group (Germany), and Pipedrive is the Estonian-headquartered sales-CRM standard with the smoothest migration UX from HubSpot's sales hub: ownership EU HQ, US-funded, with material CLOUD Act exposure via US sub-processors (Estonia), among the nine alternatives mapped below, each checked against company ownership, data location, which sub-processors touch CRM data, and a recognised European compliance framework (ISO 27001, BSI C5, EUCS, SecNumCloud).

• A central CRM with contacts, companies, deals, and activity timelines (every alternative supports this).
• Pipeline management with custom stages.
• Email integration (two-way sync with Google Workspace and Microsoft 365).
• Custom properties and segmentation.
• API and webhook integrations.
• Mobile CRM apps on iOS and Android.
• Sales reporting and forecasting.

The trade-offs:

• HubSpot's marketing-automation depth bundled into the CRM. You will run email marketing separately on a European email tool (see our Mailchimp alternatives page). Pairing CRM + email marketing replaces the workflow.
• HubSpot CMS for landing pages, blog, and full website hosting. Most European CRMs do not include CMS; pair with a separate website tool (Webflow alternatives or static-site generators).
• HubSpot Service Hub for helpdesk and ticketing. Pair with a European helpdesk tool (Crisp, Userlike, LiveChat).
• HubSpot Operations Hub data sync. Replace with Zapier, Make, or n8n.
• The HubSpot Academy ecosystem and certifications. European tools have less polished training content but the underlying concepts transfer.

Custom properties and the marketing-automation handoff are where HubSpot migrations usually bog down. Six steps:

1. Export your HubSpot CRM data. Go to Contacts → Actions → Export, then repeat for Companies, Deals, and Tickets. Take all custom properties and owner assignments. The exports come as CSV with one row per record. Keep these CSVs as your canonical record; they are the source of truth for the migration regardless of which European CRM you pick.
2. Map HubSpot custom properties to the new CRM's schema. Most teams running HubSpot have 20–50 custom properties on Contacts and Deals. Audit which are actually used (HubSpot's "Property Insights" surface a usage count). Migrate only the used properties; the rest are dead schema you can leave behind.
3. Import the CRM data into the new tool in cohort order. Most European CRMs accept CSV import with field mapping. Import in cohorts: Companies first, then Contacts (with company association), then Deals (with contact + company association), then Tickets. Pipedrive, Teamleader, and weclapp all have guided import flows that handle this dependency ordering.
4. Set up the email integration for each user. All European CRMs require per-user two-way email sync with Google Workspace or Microsoft 365. This is the single biggest day-one productivity hit if forgotten: without email sync, your sales team will resist the new tool. Schedule a 30-minute setup session per user during the cutover week.
5. Migrate marketing emails and automation to the new email tool. HubSpot's Marketing emails export as HTML; the recipient lists export as CSV. Rebuild your three or four most-used templates in your new email marketing tool (e.g. MailerLite, CleverReach), then re-import the recipient lists. Welcome sequences and drip campaigns are rebuilt as workflows in the new tool.
6. Keep HubSpot paused, not cancelled, for 90 days. HubSpot migrations have the longest tail of any SaaS migration on this site. You will find a Zapier integration still feeding HubSpot, a form on your website pointing at HubSpot Forms, or a sales rep who still opens HubSpot out of habit. Pause the account, keep paying the minimum CRM-only tier for 90 days, and run weekly check-ins to surface the dead ends.

Jump to the option that matches your situation:

• You are a DACH SMB that wants pure CRM with no CLOUD Act exposure and a documented German hosting story. Start with centralstationCRM (Germany). EU-owned, German-hosted, no material CLOUD Act exposure: the cleanest pure-CRM compliance profile in the European set, with a long German-SMB track record. Best fit for teams of 5–50 in DACH services or consulting that want the simplest procurement story.
• You are a DACH SMB that needs CRM bundled with ERP, invoicing, and inventory. Start with weclapp (Germany, Frankfurt hosting). Frankfurt-hosted all-in-one business platform that replaces both HubSpot CRM and your accounting tool. Ownership is EU HQ, US-funded since the Dutch Exact Group, a KKR portfolio company, took over in 2022, and production storage runs on AWS (Material); weclapp's all-in-one depth still has no European peer.
• You are a sales-led SaaS team that wants Pipeline-CRM UX and smooth HubSpot migration, and can accept material CLOUD Act exposure via US sub-processors. Start with Pipedrive (Estonia). Ownership EU HQ, US-funded, with a US legal entity for non-EEA customers, the smoothest HubSpot migration UX (guided import flow) and the strongest sales-pipeline focus. Material CLOUD Act exposure via sub-processors is the gap versus fully EU-clean options.
• You are a Belgian or Dutch agency or service business that wants CRM bundled with project management and invoicing. Start with Teamleader (Belgium) or Salesflare (Belgium). Both are EU-headquartered: Teamleader runs on AWS Ireland and Salesflare publishes no hosting country while naming Google Cloud Storage as backend infrastructure, so both carry material CLOUD Act exposure. Teamleader is the broader business platform; Salesflare is sales-CRM with stronger automation for B2B sales teams.
• You are a Nordic enterprise with an existing Nordic-vendor preference. Start with Lime CRM (Sweden) or SuperOffice (Norway). Lime is EU-owned and has the cleaner mid-market story with regional vertical specialisations, though AWS holds its storage and backups (Material); SuperOffice has the longer enterprise track record, with ownership EU HQ, US-funded after the 2025 Carlyle-led continuation fund.

For CRM the trade-off is usually depth against cleanliness: bundling more into one vendor tends to add sub-processor exposure, while the cleanest ownership profile leaves you assembling email and helpdesk separately; the table above sorts on that spectrum, plus migration ease and regional preference.